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商品編號： UV0323 出版日期： 2003/05/20 作者姓名： Wilcox, Ronald T 商品類別： Marketing 商品規格： 5p 再版日期： 地域： 產業： Marketing research services 個案年度： -
商品敘述：
This case presents an application of conjoint analysis in a financial services setting. It is best used in a course on marketing research. The decision in the case centers on a fund manager''s need to generate additional profit from a mutual fund. To do this, he needs to determine a new pricing structure for the fund. The case presents students with the results from a real-world conjoint analysis and requires them to work through the pricing and profit implications of that analysis.
涵蓋領域：
Marketing;Pricing
相關資料：
Case Teaching Note, (UV0324), 6p, by Ronald T Wilcox
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